Proctor & Gamble - Sampling Campaign

Proctor & Gamble approached Premiere Hostess with a challenge to sample 1.2 million cosmetic samples across KSA and the UAE.

The sampling campaign targeted female consumers and the team set out targeting, women’s salons, gyms, spas etc. The hostesses were knowledgeable in the products and able to answer any brand related questions. We provided a dedicated team to focus on the campaign throughout the year.