Heineken: The Abu Dhabi Oilmans Golf Tournament 2015


Heineken, part of Spinneys AUH, approached Premiere Hostess for girls to work on their stand for the Abu Dhabi Oilmans Golf Tournament.

With only a couple days notice, Premiere Hostess were able to provide some of our best hostesses to the event. The girls were required to engage with the players and encourage them to approach the tee box, where players had to throw and hit a target suspended over water and hand them a cold Heineken upon completion of the challenge.

“The event was well attended with VIP members from the Oilmans society from around the GCC. The girls were engaging and friendly when approached. Whilst my interaction with them was minimal, feedback from the customer was generally positive.”

– Kyle Le-Vins, Heineken Brand Manager at Spinneys AUH