Premiere Hostess were approached by BMW to provide 20 hostesses for a brand awareness campaign. This was for the new Global BMW ‘Joy’ campaign.
The girls were required to hand out ‘Joy Is BMW’ branded gifts to the visitors at the Abu Dhabi Formula 1. The gifts included protective earmuffs, branded windscreen shields and stick on tattoos.
The activation was a huge success with almost every yacht during the F1 weekend being exposed to the brand.